I recently read a great article that provides a comprehensive checklist to create valuable content. This is definitely important for any marketer, or anyone in a leadership position. Creating content is one thing, but valuable content is another.
After you understand your marketing foundations (audience, primary and secondary messages, CTA, etc.), it’s time to create the content.
The author, Ahava, Leibtag, states, “Everybody wants their content to sparkle. But there’s more to valuable content than perfectly polished sentences. Let’s dive into the characteristics all valuable content shares.” She also outlines, “The checklist defines valuable content using five benchmarks:
- Findable
- Readable
- Understandable
- Actionable
- Shareable”
Take a look at her complete article published on the Content Marketing Institute, Must-Have Checklist to Creating Valuable Content, as it lays out the elements precisely.
Give it a read and let me know your thoughts below.
