John R. Kowalski Integrative Marketing Fusion

Part 1 – What Every Department Needs (but nobody’s doing it)

Part 1 – What Every Department Needs (but nobody’s doing it)

Marketing ignites your department.

Now before you think marketing is a term for businesses and that it’s expensive hear me out and hang with me.

Marketing is an overarching method to communicate a message to a defined audience to elicit a specific action or feeling. Now in English… Who are you? Who are you talking to? What message do you want to get across? What do you want them to do? How are you delivering it?

For example:

Who are you?

Fire Department X provides exceptional fire and emergency medical response services to the community of XX.

Who are you talking to?

The XX community members.

To go a step further… they are made up of approximately 50% retirees, 30% young families of which 40% work in agriculture. The community is also experiencing new construction growth.

NOTE: The more information you know about who you’re talking to (your audience), the more effective things will be.

What message do you want to get across?

That Fire Department X is in need of new members to serve the growing needs of the community.

What do you want them to do?

Visit our new member information page on the website ( or stop by one of our weekly training sessions held Tuesday nights at 6:30-9:30pm to learn more about how your talents can help your community.

How are you delivering it?

Through our website, Facebook page, posted flyers and member word-of-mouth.

Note: Think of who you are talking to (your audience) and make sure how you are delivering the message are the right way to send information. For example, if a large population visits a popular breakfast place, maybe communicate it there or help serve coffee and deliver the message. If your audience isn’t computer or technology savvy don’t spend the energy in posting on Facebook.

Definitely some things to think about.

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