Creating great content is only half the battle of running a successful website. The other half is driving traffic to your site, so that people can actually find and engage with your content.
I recently read a great article that provides a comprehensive checklist to create valuable content. This is definitely important for any marketer, or anyone in a leadership position. Creating content is one thing, but valuable content is another.
This article offers an in-depth exploration of B2B content marketing strategies, examining best practices and key benefits.
Content marketing is the strategic process of creating content that connects to and engages your target audience, ultimately encouraging them to take action. It can include blogs, social media posts, white papers, emails, videos, web content and more.