Measure the success of marketing campaigns and show how well campaigns are tracking toward key performance indicators (KPIs). They are one of the most important elements of any campaign, and without them, you wouldn’t have a clear picture of whether their marketing strategy is a success.
This guide will help you create an outline for managing your marketing program that includes setting measurable goals, maintaining support of brand assets and the marketing strategy.
A marketing strategy is of paramount importance for any business. It is a roadmap for organizations to target their desired audience and reach business objectives.
A brand is “a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
The Integrative Marketing Fusion (IMF) model is an integrative approach, adding the fusion of evolve, connect, inspire, and empowerment.