2024 B2B Influencer Marketing

B2B influencer marketing has emerged as a powerhouse strategy, with 94% of marketers reporting successful outcomes. As the industry matures, businesses are recognizing its potential, evidenced by an increase in adoption from 34% in 2020 to 85% in recent years. With an average ROI of 520%, it’s clear that B2B influencer marketing is a valuable tool for driving brand awareness and generating leads.