John R. Kowalski Integrative Marketing Fusion

Upcoming Digital Marketing Talk, July 8

Upcoming Digital Marketing Talk, July 8

speaking, JRK, John R Kowalski, John Kowalski
b2b digital marketing strategy

I’ve been asked to talk at the upcoming Tech Talk Palestine on Digital Marketing. The event is going to be in the morning of July 8 EST and you can register for free here if you’re interested in joining us. It looks like a great and global group of speakers so it should be insightful with lots of different perspectives.

Below is my outline of what I plan on talking about.


  • Brief overview of current digital marketing landscape
  • The importance of staying updated on the latest trends

Understanding Your Audience

  • Identifying target demographics and psychographics
  • Using buyer personas to craft more targeted messages and campaigns

Content Marketing Strategies

  • High-quality written content, video, and podcasts that engage audience(s)
  • Attracting, converting, closing, delighting customers through content
  • The importance and effectiveness of storytelling

Integrated Marketing Fusion Model

  • Applying empathy, change management, and authenticity to the marketing mix
  • Aligning content and messaging across all digital channels for a seamless customer experience

Emerging Trends in Digital Marketing

  • Social commerce: seamless purchasing through social media platforms
  • Personalization for better targeting and customer experience
  • Video marketing and the rise of short-form, interactive content

Analytics and Performance Measurement

  • Key digital marketing metrics to track (e.g. conversions, ROI, engagement rates)
  • Tools for measuring success (e.g. Google Analytics, social media analytics, email analytics)
  • A/B testing and optimizing campaigns

Actionable Tips and Takeaways

  • Identify your audience’s needs and desires through data-driven insights
  • Focus on creating valuable and engaging content that resonates with your audience
  • Utilize emerging platforms and technologies to connect with customers in new ways
  • Prioritize analytics to make data-driven decisions for your marketing strategies

Summary and Closing

  • Recap of digital marketing tips and emerging trends
  • An invitation for attendees to commit to one new action or strategy based on the insights presented
  • Visit for information
  • Final thoughts and encouragement for continued growth in the digital marketing world

Final Note

Remember. Everyone is the same, no matter what side of the fence we’re on.

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