Be You: Embracing Your Authentic Self in Marketing and Leadership

June 11, 2023

In marketing or business leadership, we often wear different hats and sometimes even different masks. But when it comes down to who we truly are, do we know our own ins and outs? Do we know our most productive times of the day and when our creativity peaks? Are we aware of our own strengths and weaknesses, and do we cultivate a working environment where we can thrive? Who is your true authentic self?

“I know there’s a place you walked, where love falls from the trees…”
The Who, Who Are You

By being unabashedly “you” and knowing your working “sweet spot,” you can excel not only in your marketing and leadership roles but also as a person. Allow me to share something with you that I found recently…

A Bit of An Art

The other day, I came across a note I’d saved for probably 15 or 20 years. A friend, Stacy, who I was working with on some projects, had written: “Defining you is a bit of an art, I’ve decided.” I absolutely love that. It’s a profound reminder that understanding ourselves is a creative process, one that never truly ends.

“Defining you is a bit of an art, I’ve decided.”
-Stacy S.

Another co-worker, Teresa, gave me a nickname that still pops up occasionally: AKM, short for Ass Kicking Machine. It might seem odd, but this nickname was given to me because Teresa saw how I efficiently worked through my mountain of projects – organized, process-driven, and delivering exceptional outcomes. I even had “AKM” printed on my business cards! Whenever someone asked what it meant, they were inevitably surprised to learn it wasn’t some academic degree or certification.

So, what can we learn from these anecdotes, and how can we apply them to our lives as marketers and business leaders? Here are some key points to consider:

Know Yourself

First and foremost, take the time to understand yourself. Reflect on your strengths, your weaknesses, and your unique working habits. Identify when you are most productive, creative, and energetic, and structure your daily routine accordingly.

Don’t Be Afraid to Stand Out

In a world where people often try to fit into a mold, dare to remove your fears and stand out. Embrace your unique qualities, your quirks, and your individuality. This authenticity can serve as a potent antidote to the cookie-cutter, one-size-fits-all approach we often see in the marketing and corporate world.

Cultivate Your Sweet Spot

After identifying your working sweet spot – the times and conditions where you can maximize your productivity and creativity – make an effort to nourish it. Communicate with your team and devise a working routine that empowers you to thrive. This may mean flexible hours or experiential brainstorming sessions. Be open with your team and demonstrate that cultivating your sweet spot ultimately benefits everyone.

Lead with Authenticity

As a marketer or business leader, strive to lead with authenticity. Be transparent and genuine in your actions and decisions, and encourage your team to do the same. By fostering an environment where people can be true to themselves, you can unlock creativity and individuality that can serve as a powerful catalyst for success.

Embrace Your Art of Being You!

In the end, embracing your authentic self isn’t just a matter of personal satisfaction; it’s a way to maximize your potential as a marketer and business leader. By understanding your strengths, weaknesses, and working sweet spot, you can begin to define yourself like Stacy suggested – as a bit of an art.