I figure it’s time for an update on my marketing book. It seems the writing process ebbs and flows with time availability, energy and the right mindset but I’m cranking right along. Currently at 68 pages (18,000-ish words). I’m really happy with how this is progressing.

Here’s a look at the current outline and working title:

A Practical Guide for Integrative Marketing Fusion

Foundations, strategies & tactics for marketers, growth drivers & change agents

1. Introduction
2. Marketing Defined
3. Integrative Marketing Fusion
4. Team Empowerment & Creativity Equals Growth
5. Self-Care Equals Growth
6. A Brand
   • Molding the Brand
   • A Brand Identified
   • Corporate vs Product Brand
   • Product Traits vs Brand Traits
   • Brand Checklist
   • Brand Brief Defined
   • Brand Attributes & Architecture
   • Brand Perception Survey
   • Brand Outline Example
7. Building a Personal Brand
   • Evolve, Connect, Inspire – Evolution Guide Workbook
8. Marketing Strategy
   • SWOT Analysis
   • Market Trends
   • Competitive Landscape
   • Target Audience & Creating Personas
   • Messaging Focus
   • Reviews & Workflow
   • Marketing Strategy Template
9. Marketing Communications Program Management
   • Setting Goals
   • Tactics Must Support the Brand
   • Programs & Tactics
   • Learnings & Tips
   • Marketing Mix/Tactics Template
   • Public Relations Strategies for Success
   • Strategies for the Future
10. Metrics
11. Product Launches
12. Product Launch Template
13. Annual Planning
14. Marketing Functions
15. Resources & Tools
16. IMF for Greater Value
    • Gaining Leadership Support
    • Tying it all Together
    • Leadership & IMF
    • PeaceWalker Project
    • WorldBlu
    • Ubuntu
17. Connected & Aligned
18. The Future of B2B Marketing
19. Close
20. Acknowledgements
21. Testimonials

Other elements to add in:

• Experience Notes (Stories)
• Content bits that need to find a home