John R. Kowalski Integrative Marketing Fusion

Blog to Video – Leaning Towards “Nope”

Blog to Video – Leaning Towards “Nope”

AI, artificial intelligence

Not sure if you remember this post titled Secrets to Writing High Quality Content, but it’s fairly popular among you marketing folks out there.

In it I talk about these 12 things:

12 Tips for Writing High-Quality Content

  1. Pick topics that resonate with your readers. Choose subjects that matter to your audience by researching their pain points and interests.
  2. Write a good hook. Craft an attention-grabbing introduction that compels your reader to continue reading.
  3. Research your audience. Understand who your readers are and tailor your content to their preferences.
  4. Address your customers’ needs. Provide valuable information that solves their problems and answers their questions.
  5. Play around with interesting angles. Approach your topic from a unique perspective to keep it fresh and engaging.
  6. Make your content readable. Use clear language, short paragraphs, and bullet points to convey your message effectively.
  7. Rely on your expertise. Share your knowledge and experience to build trust with your audience.
  8. Keep your writing personal. Show your personality and create an emotional connection with your readers.
  9. Ground your advice with examples. Use real-life scenarios, anecdotes, or case studies to illustrate your points.
  10. 1Incorporate multimedia components. Break up your text with images, videos, or infographics to make it more interesting and digestible.
  11. Understand search engines. Familiarize yourself with how search engines evaluate content and optimize for SEO accordingly.
  12. Attract a wide audience. Promote your content across various platforms to reach more potential readers.

Now as part of my normal marketing process and questioning, I always like to try new things and experiment. One of my experiments was to play with some AI that’ll help generate a video based on a blog post.

Here’s the result.

Now as far as technology goes, this isn’t too bad. It’s definitely not my cup of tea due to it’s lack of humanity, emotion and authenticity. What do you expect though from a machine? 🙂

Anyway, it was a good process, but I think for videos I’ll do it the old fashioned way.

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