As a marketer, here are 10 creative ideas to reinvigorate your role and bring excitement and creativity back into your job:
- Host or participate in a virtual event that showcases your product or service in a unique and engaging way. This could be a webinar, live get-together, or open house, designed to create buzz around the brand.
- Experiment with alternative advertising methods such as guerrilla marketing, which involves creating interactive installations or using eye-catching graphics to capture the attention of passersby.
- Implement a referral program that encourages customers to refer their friends and family to your product through incentives or discounts.
- Launch a partner program and invite businesses or influencers who are interested in promoting your product to join and receive benefits.
- Invest in social media ads, which offers a more targeted approach to reaching specific customer segments. Social media engagement through ads can often be done at low cost.
- Consider setting up a YouTube channel that offers behind-the-scenes footage, interviews with employees or customers, product use cases or reviews, and other engaging content.
- Run a viral marketing campaign. This will capture the wider audience. Your campaign must be bold, engaging, and enough to make people take notice.
- Use guerrilla marketing using adventurous installations, fun challenges, gamification, or other experiential elements to encourage people to interact with your brand.
- Leverage the power of influencers within your industry, encouraging them to review or test your product and share their experience on social media platforms. This requires research to identify and validate suitable influencers.
- Partner with local universities, non-profits or other community organizations to host events that showcase your product or service, while also promoting goodwill within the community.
These ideas should provide a starting point for developing an actionable and cost-effective response to reinvigorate your role and your company’s marketing strategy.