John R. Kowalski Integrative Marketing Fusion

The 4 Skillsets Marketers Need: Now and in the Future

This article provides an overview of four essential skillsets for today’s marketer: empathy, relevancy, creativity, experimentation and integrative marketing fusion, equipping you with the tools to differentiate yourself from the competition and stay ahead of the curve.

B2B Marketing in an Engineering Environment

Engineering and technical organizations face many unique challenges when it comes to B2B marketing. Budget constraints, complex product offerings with technical language, longer sale cycles, and the limited target audience all present obstacles in executing an effective B2B marketing strategy.

Marketing Automation for B2B

Are you a B2B marketer looking to increase efficiency, reach more prospects and maximize results? Welcome to the world of marketing automation, an exciting new way to optimize digital marketing strategies in just about any industry. From email campaigns to automated customer on-boarding journeys, the possibilities for using automation for your business are vast!

8 Steps to Creating B2B Integrated Campaigns that Drives Results

Creating a successful B2B integrated marketing campaign is no easy task. It requires a comprehensive approach and careful, detailed planning in order to be effective. When done well, however, integrating various disciplines such as social media campaigns, content marketing initiatives, email outreach activities and more can create measurable results for businesses of all sizes.