John R. Kowalski Integrative Marketing Fusion

8 Steps to Creating a B2B Integrated Campaign that Drives Results

Creating a successful B2B integrated marketing campaign is no easy task. It requires a comprehensive approach and careful, detailed planning in order to be effective. When done well, however, integrating various disciplines such as social media campaigns, content marketing initiatives, email outreach activities and more can create measurable results for businesses of all sizes.

[Book Review] Hook Point: How to Stand Out in a 3-Second World

If you’re looking for a resource on marketing to help stand out in a noisy world, look no further than Hook Point by Brendan Kane. This book is all about helping you find your unique selling proposition and using it to create effective marketing campaigns. It’s also important to make sure you support your marketing strategy with these campaigns. Whether you’re just starting in business or you’ve been around for a while, this book can help you take your marketing efforts to the next level.