John R. Kowalski Integrative Marketing Fusion

23 Key Marketing Metrics to Track for Success

As a marketer, marketing team, or business leader, it’s easy to feel overwhelmed by the sheer number of performance marketing metrics you could be tracking and measuring; clicks, page views, conversions — the list goes on and on.

Send a Chair, Not a Brochure

We had a new utility chair that was coming and marketing was busy preparing the launch materials. It was inexpensive and targeted for break and lunch rooms. It was stackable and had a handy ‘handle’ in the back for moving it around or carrying it.

Feeling Off & Annoyed

Starting today I was a bit off. It felt like a hard Monday to get up to even though my meeting schedule was lighter than normal. Maybe it was the fire department board meeting tonight looming in the background.

The Chord Progression Flows

I have a lyric that I’ve had for some time but could never ‘click’ with the chord progressions… that was until yesterday. It finally flowed and came out. Not only ideas for the chords for guitar, but some arpeggios, and also some keyboard ideas.

Is ChatGPD and AI Going to Take Over?

The AI revolution is here and it’s changing the way marketers do business. AI-powered bots, like ChatGPD, are taking over conversations with customers in a more efficient and cost-effective way. AI can automate mundane tasks that would otherwise take up valuable time for marketing teams and help them focus on what matters most: creating high customer engagement. But does this AI technology mean the end of human interaction for marketers? Nope!

ChatGPD is designed to enhance customer service operations rather than replacing them. AI provides automated responses that are tailored to customer needs without having to manually process requests by humans. This frees up time for marketing teams to give one-on-one attention to complex inquiries and build relationships with customers. AI also helps marketers identify and understand customer behavior quickly, allowing them to create more tailored campaigns that result in better customer engagement.

AI is definitely changing the marketing landscape but it doesn’t mean that human interaction isn’t still necessary for successful marketing teams. AI can provide a lot of insights and automation, but when it comes down to customer service and building customer relationships, humans are still superior at creating meaningful interactions with customers. AI may be able to replace some of the mundane tasks in customer service operations, but it will never replace the value of human connection.

Will AI replace marketing content developers?
While AI has made significant advancements in generating content, it is unlikely to completely replace human marketing content developers. AI can certainly assist with tasks such as data analysis, identifying trends and patterns, and even generating some types of content. However, creativity and the ability to connect with audiences on an emotional level are still areas where humans excel. In addition, successful marketing campaigns often require a deep understanding of the brand’s values, mission and voice – something that AI may not be able to fully comprehend. Therefore, it is more likely that AI will continue to augment human efforts rather than replace them entirely.

Can AI get the essence of your brand?
AI can certainly help identify some aspects of a brand, such as its target audience and messaging, through data analysis and pattern recognition. However, the essence of a brand goes beyond just the surface-level attributes. It includes intangible elements such as the brand’s personality, values, and emotional appeal – things that are difficult to quantify or define in a way that an AI model can fully understand.

Furthermore, branding is often about creating an emotional connection with consumers, which requires a deeper understanding of human behavior and psychology than what AI is currently capable of achieving. Therefore while AI can assist with certain aspects of branding, it is unlikely to fully capture the essence of a brand without human input and perspective.

Can the AI tell stories?
Yes, AI can certainly tell stories. In fact, there are already AI models that have been trained to generate creative writing such as short stories and even novels. However, the quality of these stories may vary widely depending on the sophistication of the AI model and the amount of data it has been trained on. While AI-generated stories may be technically correct and grammatically sound, they may lack the emotional depth and nuance that comes from human experience and perspective.

Furthermore, storytelling is not just about stringing together words in a coherent manner – it’s about crafting a narrative that resonates with people on a deeper level. This requires an understanding of human emotions, cultural context, and the ability to create relatable characters and situations – all areas where humans currently outperform AI. Therefore, while AI can certainly tell stories, it is unlikely to replace human storytellers anytime soon.

Can AI make you feel something?
AI can certainly trigger emotional responses in people, such as surprise, delight, or even fear. For example, AI-powered chatbots and virtual assistants are becoming increasingly adept at mimicking human conversation and providing personalized recommendations based on user data.

However, the emotional impact of AI-generated content may be limited by the fact that it lacks human experience and perspective. While AI models can analyze vast amounts of data to identify patterns and make predictions, they do not have the same capacity for empathy or intuition as humans. As a result, the emotional connection that people feel with AI-generated content is likely to be shallower than what they experience with human-created content.

That being said, as AI continues to evolve and become more sophisticated, there may be new opportunities for it to create emotionally resonant experiences that rival those created by humans.

I see value in AI. But for things like:
Brainstorming ideas
Delivering new perspectives on a topic
Generating social media posts (to a degree)
Help with research
Organize thoughts
Provide feedback on content
Offer grammar suggestions
Help keep you focused on the topic
Assist in time management

The thing I keep coming back to is the essence of your brand. Your heart and soul of the organization. Successful marketing evokes an emotion. It moves the viewer to feel something and then to act upon that feeling. Maybe AI needs to visit Oz with the tin man. Till AI has a heart, you are still your best writer.

8 Steps to Creating B2B Integrated Campaigns that Drives Results

Creating a successful B2B integrated marketing campaign is no easy task. It requires a comprehensive approach and careful, detailed planning in order to be effective. When done well, however, integrating various disciplines such as social media campaigns, content marketing initiatives, email outreach activities and more can create measurable results for businesses of all sizes.

Metrics – 5 of 16, The IMF Model Disassembled

Measure the success of marketing campaigns and show how well campaigns are tracking toward key performance indicators (KPIs). They are one of the most important elements of any campaign, and without them, you wouldn’t have a clear picture of whether their marketing strategy is a success.

How to Stand Out in a Noisy Market

This article provides advice for B2B marketers on how to differentiate themselves from competitors and improve business growth. It outlines the importance of leveraging influencers, building online communities, and embracing new technologies such as AR/VR or AI to create immersive experiences for audiences.

Boost Your B2B Content Strategy With Video

To succeed in B2B content marketing today, you need to engage and inform your audience more quickly and effectively than ever before. With so many options available — from written posts, to visuals like graphics, images, and infographics—it can be hard to know where to start. If you really want your content strategy to stand out from the crowd however, there is one marketing tool that you simply cannot ignore: video.