John R. Kowalski Integrative Marketing Fusion

B2B Marketing in an Engineering Environment

Engineering and technical organizations face many unique challenges when it comes to B2B marketing. Budget constraints, complex product offerings with technical language, longer sale cycles, and the limited target audience all present obstacles in executing an effective B2B marketing strategy.

Technical Difficulties

Technical difficulties are problems that arise from the use of technology, such as computer hardware, software, websites and networks.