Morning Vehicle Fire… Hot Bus
The morning of a rural volunteer firefighter responding to a bus on fire. A hot bus vehicle fire which was fully involved.
Marketing Programs & Tactics – 4 of 16, The IMF Model Disassembled
This guide will help you create an outline for managing your marketing program that includes setting measurable goals, maintaining support of brand assets and the marketing strategy.
Omnichannel Marketing, Your Guide
In today’s fast-paced digital world, brands must think in terms of omni-channel marketing if they want to remain competitive. More and more companies are pushing for seamless experiences across all channels – from your website to physical store locations – which makes it essential for leaders to understand the multi-faceted nature of customer journeys.
Ignite Your Team’s Creativity
When it comes to igniting creativity in a team setting, there are a few key things to keep in mind. Cultivating creativity, creative problem solving, and to encourage employees will help generate fresh ideas and solve problems. It will also keep you ahead of your competition in this fast-moving world.
Strategy – 3 of 16, The IMF Model Disassembled
A marketing strategy is of paramount importance for any business. It is a roadmap for organizations to target their desired audience and reach business objectives.
Silent (but Deadly) – PR in Your Marketing Mix
The marketing mix is usually made up of four key elements: product, price, place, and promotion. However, there’s another important element that often gets left out of the mix: public relations. The silent (but deadly) component of your marketing mix.
PR is vital to any marketing strategy, yet it’s often overlooked or given less attention than other areas of the mix. This is a mistake! PR can be a powerful tool for boosting brand awareness, generating leads, and driving sales.
How to Generate Leads for B2B
The process of lead generation is always evolving, and it can be hard to keep up with the latest best practices. If you’re looking for ways to generate leads for your business, this post is for you. I’ll cover everything from inbound marketing to content marketing to social media outreach. Lead generation is one critical element of your marketing efforts and strategy.
Identify New B2B Channels and Trends
As a marketer or business leader, it’s always important to be on the lookout for new B2B channels and trends. After all, you never want your competition to get ahead of you! But with so many changes happening in the world of marketing, it can be tough to keep up.
The Brand/Heart/Soul – 2 of 16, The IMF Model Disassembled
A brand is “a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
SEO for B2B – What Works
SEO is always changing, which makes it hard to keep up with the latest best practices. But if you’re a B2B marketer, there are some key things you should know about SEO in order to stay ahead of the game.
