John R. Kowalski Integrative Marketing Fusion

Develop Your Content Marketing Strategy

Develop Your Content Marketing Strategy

content marketing strategy

Content marketing is the strategic process of creating content that connects to and engages your target audience, ultimately encouraging them to take action. It can include blogs, social media posts, white papers, emails, videos, web content and more. Content marketing efforts help build relationships with potential customers and turn those prospects into loyal customers or clients. Developing your content marketing strategy can be a complex and time-consuming endeavor, but it’s essential to ensure your content reaches the right people. In this blog post, I’ll dive into several elements of a successful content marketing strategy full of targeted and meaningful content.

Content mapping based on the customer journey

Do content mappings still exist? If you have not learned anything about this topic, then it is important to start learning. Content mapping is essentially understanding and developing content for each step of the customer journey to purchase the product. Most people go right through the process of finding out what they have bought or sold. They typically find your website and consider your product, spend a couple of weeks examining your website before they buy.

Awareness stage

Upon first contact with an individual buyer a number of first steps are taken into account. It is easy to learn about the company you’re in. These people don’t have any plans to buy or allow you to subscribe to my newsletter. They also know your content. How can you make a profit from this technology? Naturally if you don’t show your identity they don’t want to be part of the group or buy from you. The public should understand you first; Content marketing can be the perfect companion to this. I found out that I could write great blog posts on Google. So the situation grew. What results do we have?

Consideration stage

When do customers know you are selling products from you? I wish things were so simple but it’ll be ok. Truthfully, someone must hear your story, find out what you like, and maybe buy from you. Content Marketing has the advantage of reminding people about your business’ existence and also guides people through the consideration process. Ask any salesman and he’d tell them they would buy more if he accompanied them in the right direction. In the process, though, you should not use brand recognition tactics for this phase.

Decision stage

This is a favorite moment in the buying process because the buyers have the opportunity to buy. In the buyer’s journey the decision stage represents a stage where the client has chosen a purchase for the company. You have already gained that trust. It’s time to make a decision whether or not. Eventually someone will become a paid customer or disappear into perpetual darkness. Here are opportunities pipelines and average order sizes, order frequency and sales. In other words, it’s time for conversion optimization for content marketing campaigns.

Content marketing examples

The goal to develop content marketing strategies is to build a reputation with prospects through education. Approximately two-thirds of adults believe they are being guided through the process of buying goods and services. To establish that confidence you must provide useful, quality material to everyone who decides to get what you are offering. How to build trust with clients is the content marketing example.

Here is a quick guide on how to develop an effective content marketing strategy

Define Your Goals

Before you start creating content, it’s important to understand what you hope to achieve by doing content marketing. Are you looking to generate more leads? Increase brand awareness? Increase website traffic or engagement? Set clear goals and objectives before you start creating content.

Get to Know Your Viewers!

Creating content is all about connecting with your viewers, and the most effective way of doing this starts before you even hit ‘record’! By defining who makes up your audience – their likes, dislikes & preferences for types of content – you can start building a relationship that will last. Knowing what works best for them means they are more likely to engage with whatever comes next… and that’s when the magic happens!

Identifying Key Messaging

To get the best response from your audience, you’ll want to focus on what matters most. Think through who influences them and the messages that spark their attention – this is how you can create a top-notch content strategy! By understanding these key elements, it ensures your message hits home with users in just the right way.

Create & Curate Compelling & High-Quality Content

Content creation is about speaking directly to your audience, and in their language. Whether it’s educational, entertaining or something in between – curating compelling material will help you build an engaged following and foster relationships with potential customers. Select topics related to the goals of your business, ensuring each piece offers value while captivating viewers from start to finish!

Test & Optimize for Search Engine Visibility

Once you’ve created content, it’s important to test and optimize it for search engines. This will assist in paid and organic search. It will also help you better understand what content resonates with your audience, and how you can improve content performance. Track content metrics such as views, clicks, conversions, etc., to determine which content is performing the best and adjust accordingly.

Using Social Media

Once content is created and optimized for search engines, it’s time to get social! Use social media such as Facebook, Twitter, Instagram and LinkedIn to engage with your audience in an effective way. By incorporating content into your social media strategy, you can create more visibility for your content, allowing more people to find and connect with you.

Integrate with Your Marketing Tactics

Content marketing is one piece of the puzzle and should be integrated with other marketing efforts to support the overall success of your content marketing campaigns. Invest in content promotion tactics such as influencer marketing, email campaigns, pay-per-click ads and content syndication – all can help increase visibility and engagement among viewers.

Analyze Your Results

Content marketing requires regular analysis and optimization. By analyzing content performance data, you can determine which content is resonating with users – and what content needs to be improved or replaced. Try running experiments on content topics and formats in order to drive better results.

Measuring Performance & Adjust Accordingly

Last, but not least, measure content performance metrics such as views, clicks and conversions, to help determine which content is performing the best. This will guide you to adjust content (and strategy) accordingly – to focus on content that resonates with your audience and drives better results.

Additionally, it is important to establish a system for managing workflow, maintaining brand consistency and responding to customer inquiries.

The Content Marketing Institute (I’m a Fan)

The Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events.

We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Visit their site as they are definitely an authority on the subject with a variety of resources.

content marketing strategy


Good content marketing strategies are essential for businesses of all sizes looking to increase brand awareness, website traffic and customer relationships. Having a content strategy will set you up for success by helping you identify your goals and target audience, create content that resonates with viewers, optimize content for search engine visibility, and use social media channels to engage with your audience. With a content marketing strategy in place, businesses can start seeing tangible results in content performance.

Developing a content marketing strategy is not always easy — but with the right tools and processes in place, your content creation will draw viewers and help achieve your goals and deliver a successful content marketing strategy!

I hope this blog post gave you some new insights. If you have other helpful tips to share, comment below.

Like what you just read? Pass it on!

Leave a Reply

Your email address will not be published. Required fields are marked *

A gear depicting the concept of working


Find all my tips and knowledge about marketing, branding, and strategy here.

A guitar


It’s all about balance. Sometimes, you need to relearn how to play.

A firefighter


It’s not all work and play. Giving back to the community is paramount.

Get in Touch

Get in Touch