How to get email subscribers is an age-old question for marketers. Creating and maintaining an email list is an essential part of any digital marketing strategy. It helps keep your brand top-of-mind, keeps leads engaged with your content, and assists with lead generation. But email lists aren’t going to grow on their own – you need to put in the effort to gain more email subscribers.
Below I’ve outlined 28 proven tips on how to get more email subscribers.
Add signup options to your social media accounts
One way is to make sure your social media accounts all have a link to subscribe to your email list. Using social media platforms are an effective way to communicate your offering. If people are already interested in your content on one of your profiles, they can easily find a way to opt-in and receive email updates.
Reinvigorate a stale email list with an opt-in campaign
If you have an existing list it may be time to do a bit of email list cleaning to reinvigorate your email list. Try running an opt-in campaign where you send out a message to your email list and ask them to confirm their subscription so they’re sure they want to stay on your email list.
Hold a contest or giveaway
You can also set up an online contest, giveaway, or sweepstakes to get more email subscribers. Offer something of value that your audience will be interested in, such as a gift card or free product. This is an effective way to gain email subscribers quickly and easily. These can also be cross promotions with social media campaigns, paid advertising, and other communications efforts.
Host exclusive giveaways for email subscribers
Another great way to get subscribers is to host exclusive giveaways specifically for email subscribers. As a blog post, or another communication, this will encourage more people to sign up for your email list, as they’ll want access to the exclusive giveaway.
Create a free tool or resource that requires sign-up
Creating a free tool or resource that requires email sign-up is an easy way to get more email subscribers. People will be enticed by the offer of something for free, and in exchange they’ll give you their email address.
Encourage subscribers to share and forward your emails
Encouraging subscribers to share and forward your emails is a great way to gain more email subscribers. Ask them to help spread the word by sharing your email with their colleagues, friends and family who are also part of your target audience.
Remind visitors of subscriber-only benefits
Be sure to remind visitors about the benefits of email subscription. Let them know that email subscribers get exclusive access to discounts, new products and content, early access to sales and more.
Turn popular posts into lead magnets
If you have popular blog posts, use them as an opportunity to turn readers into subscribers. At the end of each blog post, include a link that takes visitors to a page where they can sign up for email updates.
Keep your email newsletter signup form short
When creating an email newsletter signup form, keep it short and sweet. The fewer fields your email newsletter signup form has, the more likely people are to complete it. Also, think of using this as a lead magnet and send them to a special landing page with a special download, free ebook, exclusive content or something else of value.
Create content upgrades for popular posts
Content upgrades are bonus materials that you can offer to subscribers in exchange for signing up. For example, if you have a popular blog post about email marketing, you could create a content upgrade with additional email marketing tips or templates and offer it to email subscribers who sign up.
Segment your email lists by buyer persona for customized content
Segmenting email lists by buyer persona is a great way to ensure that you’re delivering the most relevant content to email subscribers. By segmenting your email list, you can customize each email for each type of reader, providing them with the exact content they need.
Offer options for different audience segments
Different subscribers will have different needs and interests, so it’s important to offer options for different audience segments. For example, if you’re targeting both millennials and Gen-Xers, you can create email content that is tailored to each demographic.
Link to offers across your website that capture email signups
Make sure to link to email signup offers throughout your website. This will make it easy for website visitors to find and take advantage of email signup opportunities.
Add an opt-in at the end of articles
Adding an opt-in at the end of articles is a great way to capture email signups from readers who have just finished reading your content. This can be an effective way to gain email subscribers and keep them engaged with your content.
Add a newsletter signup option to the comment box
Don’t forget to add a newsletter signup option to the comment box. This will allow people who are reading or commenting on your posts to quickly and easily join your email list.
Try using the word “free”
Using the word “free” in email signup forms can be a great way to entice people to join your email list. People are drawn to getting something for free, so using this word can help you gain more subscribers.
Add an opt-in link to your email signature
Adding an opt-in link to your email signature is a great way to increase email subscribers. People who are emailing you will see the opt-in link and be more likely to sign up for your email list.
Use social media to promote content
Social media is a great tool for promoting email signup offers. Try creating posts about your email list and linking to the email signup page. You can also use email-focused hashtags and engage with other email marketers to reach more people.
Add a subscribe button to your LinkedIn profile
By adding a subscribe button to your LinkedIn profile. This will make it easy for people who visit your profile to join your email list. It’s a great way to reach new subscribers and grow your list.
Add a call-to-action button to the top of your business’s Facebook and Google page
Adding a call-to-action button to the top of your business’s Facebook and Google page is an easy way to increase email signups. You can add a “Sign up for email news” or “Join our email list” button that will take visitors directly to your email signup page.
Post offers on Facebook that require an email signup to obtain
One of the best ways to grow your email list is to post offers on your businesses Facebook page that require an email signup to obtain. These offers could be anything from exclusive content or discounts and giveaways. This will encourage people to join your email list in order to take advantage of the offer.
Add engagement features to your YouTube videos
Adding engagement features to your YouTube videos is also a great way to generate email signups. You can add annotations or cards with email signup forms that appear at the end of your videos. This will allow viewers to join your email list directly from within the video.
Promote subscribing in your video descriptions
Make sure to include signup links in your video descriptions. This will make it easy for viewers to find and subscribe to your email list directly from the description of your videos.
Send readers to landing pages for a subscribe sign-up
Make sure to send readers to segment-focused landing pages for email signup. This will make it clear what they need to do in order to join your email list. It’s a great way to ensure that subscribers are clearly aware of what they are signing up for and how their email address will be used. Keep in mind to make these landing pages for your specific target audience.
Use a 2-step (or double) opt-in form
Using a 2-step (or double) opt-in form process is the best way to ensure email signups are legitimate and that those who sign up actually want to be on your list. This will require users to confirm their email address after signing up, ensuring you only have genuine email subscribers. It’ll also keep your list clean and avoid any blacklisting.
Funnel traffic to high-converting pages
One of the best ways to increase email signups is to funnel traffic from other high-traffic pages to your email subscriber list page. You can do this by adding email signup links in blog posts, social media posts, banners, and more. This will allow you to direct more people towards joining your email list and help you gain more email subscribers.
Do some split testing
Split testing is an effective way to optimize signups. It allows you to test different elements on your subscriber page (such as button text, images, and more) in order to determine which combination produces the highest email signup rate. This will help make sure that your email signup page is optimized for maximum effectiveness.
Use social proof
Adding social proof to your email subscriber page is a great way to show potential email subscribers that people are already subscribed and engaging with your list. This could be a testimonial from an existing subscriber, or it could be the number of email subscribers you have. Seeing this will help increase trust in your list and encourage more people to sign up.
Keep an eye on your metrics
Always be sure to keep an eye on your metrics. It needs to include google analytics along with your email open, click and conversion rates. This will help you understand what’s working and what isn’t, so you can tweak your email signup strategies for even more email subscribers. Remember, the goal is subscribers as well as site visitors and traffic.
Subscribe to my email list if you’re not already on it. 🙂
These are just a few of the many tactics you can use to grow your email list, increase email subscriptions and improve lead generation. As you try different methods, pay attention to what works best for your audience and your business. And don’t forget – once you have email subscribers, it’s important to keep them engaged with high-quality content that they actually want to read. It has to be a constant in providing value to your subscriber base.
These are all critical elements to operate an effective digital marketing strategy and to reach your specific target audience. Once you have established a solid list, you can then communicate with them. In doing so, keep in mind the following email communication tips:
- Personalize emails to the target audience
- Include an attention-grabbing subject line
- Ensure that all links are working properly and take readers to the right destination
- Use visuals sparingly but effectively
- Include a clear call-to-action
- Track results and adjust strategies based on performance metrics
These items will help continue meaningful conversation opportunities and will help lead you to email marketing success.
Side note, some email marketing tools I’ve used and that you should check out
What tips do you have for helping increase email subscribers? How do you keep your subscribers engaged?