John R. Kowalski Integrative Marketing Fusion

The Guidebook Shifts to a Book

The Guidebook Shifts to a Book

The process of branding includes conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets.

As I kept rolling with my guidebook it has grown immensely. I made some great progress this past weekend and am currently just over 40 pages with new additions and ideas coming every day. Not sure where this will end up but just as I tell graphic designers, let the content dictate the design, not the other way around.

I’m really going in-depth on not only Integrated Marketing but my “special sauce” philosophies, tactics, and ready-to-use templates.

Anyway, just a brief update and if inclined, you can support this project via Patreon.

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