John R. Kowalski Integrative Marketing Fusion

Great Team Motivation… NOT

Great Team Motivation… NOT

motivation, demotivation

127% of a monthly goal… 68% of annual goal with 5 months to go. All on track, yes?

I sent the monthly report to my manager and the response, “Good to see it hanging in there. What can we do to get it moving up?” Son of a…. sigh… Congratulations! You win the demotivating statement of the day.

Unfortunately in corporate America this is the norm. Motivation by “Good job, but…” As a manager this is not my approach, nor is it part of my Integrative Marketing Fusion model when working on internal communications and management.

As a manager, your role is not merely to supervise and direct a team, but also to inspire and motivate. Avoid falling into the trap of the ‘Good Job, but…’ syndrome. This approach tends to undermine the achievement and makes the praise seem insincere. Instead, separate the positive feedback from the areas of improvement. Start by acknowledging the accomplishment genuinely, and only then, in a separate conversation, discuss how things could be done better next time. This way, you reassure your team that their efforts are appreciated, while also fostering a culture of continuous learning and growth.

But with my situation, we’re over goal and on track for our annual numbers so I simply have to shake my head and keep moving forward. 🙂

Unleashing Team Potential: A Quick Guide to Motivating Your Marketing Team

Motivation is the secret ingredient that fuels productivity, engagement, creativity, and success in any team. As a team leader, your ability to inspire and motivate your marketing team can make a significant difference in achieving collective goals.

1. Discover What Drives Your Team

motivation, encourage, encouragement

Just as every individual is unique, so are their motivations. Some might be driven by financial incentives, others by recognition, and yet others by the sheer joy of a job well done. Understand the diversity of motivations within your team by having candid, one-on-one conversations with each member. This will help you tailor your motivational strategies to meet their individual needs.

2. Clear Communication is Key

In my own experience, nothing sows discord in a team faster than poor communication. It’s vital for everyone to understand their role, the team’s goals, and how they fit into the bigger picture. Regular team meetings and open lines of communication foster a sense of unity and purpose.

3. Foster a Culture of Feedback and Recognition

From my time leading a marketing team in the tech industry, I learned that a culture of continuous feedback and recognition goes a long way in motivating a team. Celebrate wins, no matter how small. Recognize individual contributions and efforts publicly. And remember, constructive criticism should be private, positive reinforcement public.

4. Set Clear, Achievable Goals

Setting clear, achievable goals gives your team a target to aim for. Break down larger objectives into smaller, manageable tasks, and track progress regularly. This approach worked wonders when I led a team of novice marketers at a startup. The thrill of ticking off tasks and seeing how they contribute to larger goals is a powerful motivator.

5. Tailor Your Leadership Style

Different teams respond to different leadership styles. Some prefer a hands-on leader, while others thrive with a more laissez-faire approach. Adapt your leadership style based on your team’s preferences and the company culture.

6. Reward and Incentivize

Rewards can be a powerful motivator. These could range from bonuses and raises to additional vacation days or even just a simple thank-you note. When I was leading a large team at an agency, I introduced a “Marketer of the Month” award, which significantly boosted morale and motivation.


Remember, motivating your team is not a one-off task but an ongoing process. It requires empathy, patience, and a deep understanding of what makes your team tick. By creating an environment where everyone feels valued and inspired, you’ll unlock the full potential of your team, driving them towards collective success. Also check out an article from Better Up.

What successful techniques have you used that helped motivate your team? Comment below!

Like what you just read? Pass it on!

Leave a Reply

Your email address will not be published. Required fields are marked *

A gear depicting the concept of working


Find all my tips and knowledge about marketing, branding, and strategy here.

A guitar


It’s all about balance. Sometimes, you need to relearn how to play.

A firefighter


It’s not all work and play. Giving back to the community is paramount.

Get in Touch

Get in Touch