In looking at some hot YouTube trends for us marketers, I’ve done some research and summarized the top 5 trends to set YouTube ablaze. These predictions are not just based on my own insights, but also reflect the findings from multiple sources such as Tasty Edits, Napoleon Cat, VidIQ, CyberLink, YouTube’s Culture & Trends Report, Single Grain, and MarketSplash.
Short-Form Content and YouTube Shorts
The age of brevity is here! Short, “snackable” content that can be consumed on-the-go will continue to dominate YouTube. This trend aligns with our increasingly fast-paced lifestyles where attention spans are short and time is precious.
Immersive Shopping and Social Commerce
Imagine watching a makeup tutorial and being able to buy the featured products right there and then. That’s the power of immersive shopping. This trend combines entertainment with commerce, providing a seamless shopping experience that’s sure to take off.
Virtual Reality (VR) and 360° Videos
As technology continues to push boundaries, expect to see more VR and 360° videos on YouTube. These formats offer an immersive, interactive experience that goes beyond passive viewing, making the audience feel like they’re part of the action.
Community Engagement and User-Generated Content
In 2023, it’s all about fostering a sense of community. Expect to see more creators inviting their audiences to participate in challenges, discussions, and collaborative projects. This trend not only boosts engagement but also helps build a loyal fanbase.
Wellness and Mental Health Content
With the conversation around mental health gaining momentum, more creators will use YouTube as a platform to raise awareness, share personal stories, and provide resources. From meditation and yoga instructional videos to breathwork and sleep stories, wellness content will continue to flourish.
These video trends hint at an exciting future for YouTube, where content is not just about entertainment, but also about connection, immersion, education, and empowerment. As us marketers move forward, understanding these trends will be key to creating content that resonates with viewers and stands out in the crowded YouTube landscape. So, gear up for an exciting time!
Comment below if there’s anything else you’re seeing out there that could be a game-changer.