John R. Kowalski Integrative Marketing Fusion

What email marketers need to know in 2023

What email marketers need to know in 2023

Here’s a great summary of email marketing, along with tips and tricks supported by data.

Take a look at the full article.

I’ve always made email marketing a major component as part of my integrated marketing fusion approach. Specifically for B2B audiences, this is integral. As I outlined in my article, Marketing Trends to Embrace Moving into 2023, I specifically talk about personalization which also needs to be incorporated into your email marketing programs and campaigns.

Some of my key takeaways and other personal opinions on email marketing

  • Email marketing frequency depends on your target audience – What do they expect? Is there an industry standard?
  • Make the content valuable – don’t just email them for the sake of emailing them. Everybody’s busy so make your content count.
  • Watch your metrics and ROI.
  • I’d definitely go with a double opt-in for list growth (mandatory in Europe and UK). It’ll keep your list clean.
  • A/B testing – give it a shot with a small sample and see where you get the largest response, then revise and send to your entire list.
  • Repetition – One-shot emails are not nearly as effective as a 3-5x campaign. Can you break your content into several “bites” of information that you can send over a 2–3-week period?
  • Brand & strategy – Does your email campaign support your overall brand and strategy? If not, your email campaign is “off” and needs adjustment.
  • Plan ahead – Don’t rush things as you get ideas, take your time and incorporate your ideas into your content strategy.

Read the full article and let me know your thoughts and takeaways below.

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Reader interactions

2 Replies to “What email marketers need to know in 2023”

  1. Thanks, Tanel. Your piece supports the original post as well as brings in some new aspects that marketers should consider when planning their strategies and mix.

    Thanks for sharing!


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