John R. Kowalski Integrative Marketing Fusion

New Projects, New Energy: Productivity Tips for Marketers

In addition to the day-to-day projects, I have a couple that are longer-term and near and dear to my heart as I believe they’ll be game changers. It seems like an influx of new challenges and opportunities that marketing can assist with. After a bit of storytelling, I’ve listed some productivity tips for marketers below. Keep reading!

spark, ignite

These new efforts that I’m diving into are turning into projects and igniting my energy in new ways. I was actually excited to get going this morning. Iced coffee was involved but this was the feeling before coffee!

My morning started out with the usual dog walk. She had me up on the early side today (5-ish) so we got going in the dark. My usual flood of ideas and thoughts went right into the Notes app of my iPhone for addressing later in the day.

Are there certain things that bring you new work energies? Any productivity tips? The thing I love is that no two days are the same, even if certain activities or routines stay consistent. At least for us marketers.

When new projects bring out, or ignite, new energies, you are nearing the flow of creativity and productivity. With new problems come new solutions, I can’t wait to see what comes of these projects.

For now though, at this stage, it’s important to create structure within the project and determine the goals, components and timing so expectations are exceeded. However, when the energy is high and you are excited to get going, great things can come of it. With a good outlook and clear goals, these projects will be disruptors.

And it’s fun! Always try and find the fun. That’s what fuels us all. I’m poised to flip into my creative mind and kickstart these projects with a new approach and some fresh ideas.

What new projects are you working on to bring energy into your work? Let me know in the comments below –I’d love to hear about them! What have been some of the most successful projects for your team lately? How can we all support and encourage each other as marketers during this time? Every idea counts, so share below what’s worked for you and your team!


Your friendly neighborhood B2B marketer. 🙂

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Questions and Answers

Tips to help promote energy

Yes! Here are a few that I find particularly helpful:

  1. Break up big tasks into smaller, achievable goals. This will help to keep you motivated and on track throughout the day.
  2. Listen to upbeat music that energizes you while working. Music can be a great way to boost your mood and energy levels!
  3. Get plenty of sleep the night before an important meeting or project so that you’re well-rested and ready to tackle it.
  4. Stay organized by creating to-do lists, keeping your desk tidy, and scheduling regular check-ins with yourself or your team.
  5. Take time to refuel throughout the day by snacking on healthy foods that provide sustained energy such as fruits and nuts.
  6. Make sure you’re getting enough exercise. Even if it’s just taking a walk around the block, physical activity can help to keep your energy up and re-energize you.
  7. Connect with other marketers in your industry and share ideas or successes. This will help to inspire each other and get creative juices flowing!
  8. Set realistic goals for yourself that are achievable in the timeframe available. This will help to keep you on track and ensure that you’re making progress throughout the day.

Working remotely (like me)?

Yes, absolutely! Working from home can be challenging and it’s important to stay motivated and productive. Here are a few tips that may help:

  1. Set up a dedicated workspace in your home where you can do your best work. Make sure it’s comfortable and has all the necessary tools for you to be productive.
  2. Stick to a daily routine as much as possible, including setting and adhering to start/end times as if you were in the office.
  3. Take regular breaks throughout your day such as going for walks or taking phone calls outside. This will help to clear your head and give you a break from the work.
  4. Find ways to stay connected with your team, such as virtual meetings or chats. This will help to keep morale up and make collaboration easier.
  5. Work on projects that are exciting and energizing for you whenever possible. When it’s something that resonates with you, it will be easier to stay motivated and focused.
  6. Set realistic goals for yourself that are achievable in the timeframe available. This will help to keep you on track and ensure that you’re making progress throughout the day.
  7. Finally, be kind to yourself! Working from home can be challenging so give yourself a break if things don’t go as planned or you feel overwhelmed.

How to keep the creativity flowing?

When it comes to creativity, there’s no one-size-fits-all approach. However, there are a few tips that may help you keep the creative juices flowing:

  1. Make time for yourself and your ideas. Whether it’s taking a break to sit in silence or going for a walk, carve out moments where you can let your mind wander and allow for creative ideas to come through.
  2. Get inspired by the work of others. Take a look at what other marketers are doing in your industry and draw inspiration from their creative approaches.
  3. Research new trends and tools that could help you find new solutions for old problems. This will keep things fresh and open up possibilities you may not have considered before.
  4. Brainstorm with your team or colleagues – two heads are often better than one! Bounce ideas off each other, ask questions and let the conversation flow to uncover new ways of doing things.
  5. Ask why when it comes to any project or task – this will help you get to the root of what needs to be done and how.
  6. Set aside time to experiment and dream – try something new, play around with different ideas and approaches until you find what works best for your project or goal.
  7. Last but not least, have fun! Creativity is often born out of exploring and experimenting so don’t take it too seriously and enjoy the process.

Another good article to check out is by Aye Moah, on MarketingProfs, titled Marketers Can Increase Their Productivity.

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How can B2B Brands be More Creative?

This post offers B2B marketers and leaders practical advice for developing creative and engaging campaigns by embracing creativity techniques, cultivating a strong marketing foundation, and tapping into their imaginations.

The Chord Progression Flows

I have a lyric that I’ve had for some time but could never ‘click’ with the chord progressions… that was until yesterday. It finally flowed and came out. Not only ideas for the chords for guitar, but some arpeggios, and also some keyboard ideas.

Ignite Your Team’s Creativity

When it comes to igniting creativity in a team setting, there are a few key things to keep in mind. Cultivating creativity, creative problem solving, and to encourage employees will help generate fresh ideas and solve problems. It will also keep you ahead of your competition in this fast-moving world.

Team Empowerment & Creative Growth

In marketing, it seems that teams lack creativity and motivation. It’s not enough to have a great product or service. You also need people who are inspired and empowered to do their best work.

The main cause of low team creativity is when teams feel unempowered to do their best work and let their ideas soar. They often feel like they’re just cogs in a machine, rather than valued members of a team who can make an impact on company goals and culture.

This post is to encourage more creative thinking by your marketing teams through exercises and activities that help them build skills in areas such as ideation, brainstorming, critical thinking, collaboration and much more!

In marketing, creativity is a key skill in your team. But creativity takes time and energy to develop, and it’s often lost in the fast-paced environment of many organizations today.

The best way to encourage creativity is by empowering your team members through exercises that will help them build skills in areas such as ideation, brainstorming, critical thinking, collaboration and much more! This post shares some ideas for how you can do this with your own team. If you have any other creative techniques or activities for boosting creativity at work, please share them here! The more we all know about what works well for others on our teams – the better off we’ll be.

Ways to make your team feel more empowered or creative

  • Field trips to local museums, art exhibits, zoos, and other creativity enhancers. If the team is across country or even in a different city – Skype, Teams or HangOuts are great for this purpose.
  • Organized team outings that build creativity – such as seminars on creativity training, workshops on creativity techniques, etc.
  • Less deadlines and more creative opportunities with time to work out ideas within a reasonable time frame without external pressure from upper management or clients.
  • Invite guest speakers who can inspire creativity among your teams via conversations or presentations about creativity in their lives and careers. So much inspiration comes from just being around those who excel at something we want to learn!
  • Get out of the office – Park, lunch at a new restaurant, walking dogs, nature hikes. Any activity that gets your team out of their normal routine and opens their creativity.
  • Team Growth. Teams need time to grow beyond what they already know or are comfortable with to change the status quo. This doesn’t happen overnight, but creativity comes by learning new things!
  • Team activities outside of work hours help build creativity through common interests such as sports, hobbies, etc.
  • Encourage fun events such as picnics/potlucks for teams during office hours so creativity can be developed while socializing and building relationships within the company culture.
  • Creative environment – encourage creativity in any way you can with creativity posters and creativity in the office. Maybe even creativity breaks in the form of a coloring book or Wiki-Stix in your workspace.
  • Involve creativity when brainstorming company goals and strategies so everyone is on board with what’s expected of them and why they’re doing it. This adds creativity to training new processes, systems, etc., which helps more people become creative out of necessity if this is something they need to learn/accomplish within their role.
  • VOTE for creativity! Make it a part of your culture from the get-go by encouraging funny, yet relevant pictures that support creativity! These can be posted on a whiteboard or in a prominent location.
  • Reward creativity! Show that creativity matters by rewarding creativity with creativity awards. Give your team creative trophies to add a playful element of creativity to their work environment.
  • Encourage the practice of creativity in front of others for new presenters, giving presentations, and engaging in any public speaking opportunities. Whether it’s practice time or participation time – creativity shines when we do these things in front of others and get feedback!
  • Encourage brainstorming sessions and exercises at lunch with co-workers or even clients/customers during off hours either onsite or remotely through phone/video chats.

These ideas allow creativity to flourish while also exposing your team members to new creativity inspirations, which is always a plus! There are so many more ways to encourage creativity, but these ideas will get you started thinking about creativity in different ways that may be completely counter-intuitive to your team’s current mindset.

An illustration of a human head with flowers, plants, and wildlife flowing out of the top

Encouraging creativity is always an uphill battle when you’re dealing with people who believe creativity isn’t what they do or creativity doesn’t apply to them, but creativity is ALWAYS intertwined in everything we do so creativity needs to be addressed at some point. Creativity can come in many forms even if the result doesn’t turn out how your team might think of creativity because creativity comes in all shapes and sizes!

So, encourage creativity simply by allowing opportunities for creativity, starting creative conversations around business no matter how irrelevant it might seem to some, and encouraging creative thinking whenever you can! We don’t have a choice about whether our work will require creativity, so let’s embrace creativity today and all throughout our lives to continuously grow!

Some creativity examples to reference when encouraging creativity in your team:

“Creativity is the essence of change, and change agents are almost always seen as suspect. In business circles you can be labeled a “creative,” which often means that creativity is something you do late at night on weekends. Or it’s something that’s forced on us— like creativity crises.” (Wired for Thought)

“The consumer is not only pulling the strings of creativity; he or she has become its driving force.” (How Brands Grow)

One creativity book that I recently read was The Creative Curve by Allen Gannett (good read if anyone wants to read more about creativity). “Creativity is the essence of change, and creativity can be found in everything we do.” Whether you’re a marketing manager or not, creativity should always be encouraged to help your team grow!

Get creative whenever you can! Take new paths and be open minded because there are no rules when it comes to creativity. If anything, having too many rules about creativity. Creativity and curiosity go hand in hand so encourage your team to be curious about everything they do, no matter how mundane it might seem. Curiosity is creativity’s best friend because if someone is curious enough, they will find a creative way to solve the problem at hand. Never stop learning! Never stop experimenting! Never stop pushing boundaries! Never stop being crazy or weird even when people think you’re nuts for thinking outside the box! A “perfect” solution doesn’t exist, so experiment with anything you can to learn more about your industry/field of work because every action counts as an experience which equals knowledge which equals growth.

I want you to understand that fostering creativity isn’t just for creativity’s sake… creativity’s benefits are far-reaching, and growth can benefit everyone and everything within a company culture. Creativity thrives on anything, and everything so experiment with new ideas on creativity growth! Play games! Draw sketches! Take a painting class you always wanted to take! Never stop exploring your creative side because creativity costs nothing but pays dividends exponentially.

Thank you for reading! I hope that you enjoyed it and that it has given you inspiration for creativity growth within your team. Please feel free to add in anything that I may have forgotten or overlooked (although creativity is creativity and creative growth requires creativity so don’t limit yourself). The point is to inspire creativity growth everywhere and anywhere… do what inspires creativity within your company culture!