This morning I spoke on a panel to over 150 attendees who are either in digital marketing or interested in digital marketing as a career.
Tech Talk Palestine: Digital Marketing invited me to speak several months ago and feel honored that they wanted my perspective on digital marketing.
It was a lively conversation and some key points that I’d like to capture included:
- Digital marketing’s ever-changing landscape. Just a couple days ago Threads by Meta launched, as an example.
- Attitude and the drive to learn is a key element of rockstar staff members
- AI and best practices
- Always learning and up on trends
- Marketing (and its many aspects) is a great career and can help any industry
- Content strategy and it’s importance of staying true to your brand and how your audience takes in information
- Embrace change and experiment
- Human and empathy element – how do you solve challenges and make life easier for your customers, make sure your marketing is personal
- Popularity of short-form video, but a shift towards longer-form relevant and quality content
Also, if you’re interested, here’s the handout that went to all participants.
Some additional digital marketing posts i’ve done:
- B2B Digitalization Marketing & Digital Marketing: How to Excel
- B2B Digital Marketing Strategy
- 17 Great Digital Marketing Campaigns & Ideas to Check Out
Have a great weekend!