John R. Kowalski Integrative Marketing Fusion
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What is Multi Channel Marketing?

Multi channel (or multichannel) marketing is an approach to reaching potential customers and creating conversions through the use of multiple marketing channels. By using multichannel strategies, businesses can target customers across a variety of different marketing efforts, such as email, direct mail, social media, text message, search engine optimization (SEO), and more.

Near Meltdown

Ever have one of those days? Of course you have. Mine was yesterday. Projects and requests coming in via a fire hose.

B2B Marketing Storytelling – It’s a Thing

Marketers, business owners, and business leaders are always looking for new ways to engage their audiences. And one of the most effective ways to do that is through B2B marketing storytelling. By crafting engaging stories, you can grab attention, build rapport, and inspire your audience to take action.

An Ode to Bok Choy

This poem is an ode to the beloved bok choy, a nutritious and delicious vegetable. Its leaves and stems provide a variety of possibilities.

Music Rediscovered

Riding along with my wife the other day and we were going through some cd’s that we haven’t seen or heard in a long time. Lots of great stuff and newly placed in my Apple Music library and my listening rotation.