2022 has been a great year. It seems like just yesterday we were ringing in the New Year, and now here we are, on the brink of another one. So much has happened in the past twelve months; it’s hard to know where to start. In this blog post, I want to reflect on some of the biggest moments of 2022, and looking forward to 2023.
Persuasion and influence are two of the most important skills any marketer can have. After all, what is marketing if not the ability to get people to take action? In his book Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. reveals the secrets to persuasion and influence. In this book, he discusses eight different segments of persuasion, with examples, research, and insights for digital businesses.
This article provides insight into the latest marketing trends and how they can help businesses stay ahead of their competition. It covers topics such as personalization, brand identities, virtual reality, chatbots, voice search and more. Learn how your company can utilize these tools to optimize content for better customer engagement and experiences, which will lead to brand loyalty and improved ROI.
If you’re looking for a PR and communication strategy guide that is updated for the digital age, then look no further than Spin Sucks. Gini Dietrich provides an insightful and comprehensive overview of how to manage your reputation and communicate effectively in today’s online world. Whether you’re just starting in PR or you’re a seasoned pro, this book is a must-read.
This article offers an in-depth exploration of B2B content marketing strategies, examining best practices and key benefits.
If you’re looking for a resource on marketing to help stand out in a noisy world, look no further than Hook Point by Brendan Kane. This book is all about helping you find your unique selling proposition and using it to create effective marketing campaigns. It’s also important to make sure you support your marketing strategy with these campaigns. Whether you’re just starting in business or you’ve been around for a while, this book can help you take your marketing efforts to the next level.
With my evolution, it was (beyond) time to look the Babacita brand. Over the past 20 years, Babacita had served organizations, artists, and fire service audiences with an Evolve, Connect, and Inspire marketing ideology and practice. Looking where I currently am, the Babacita brand seems to be limiting. My work focuses on marketing — specifically an Integrative Marketing Fusion approach (see below for what this is). However, I am also more than marketing and wanted to include some other parts of me to embrace a more personal brand.
Introducing John R Kowalski | Integrative Marketing Fusion.
Work, play and give are the 3 main sections I cover in the blog. See some details below about these sections and me.
Content is king and I plan to produce and distribute regularly, not only helpful marketing articles and tips but also insights and information on my play and give elements.
Stay tuned and reach out with any questions or comments about work, play, and give. I will teach you, and you can teach me.
My philosophy has always been one of integrated marketing, meaning integrating the same visuals, messaging, tone, and feeling through multiple communication channels. This lends itself well to consistency, repetition, brand building, and strengthening.
But I think it can be even more impactful and bring even more value – internally and externally. I incorporate elements of change, network-building, brand ambassador creation, and most importantly, human value. So that’s where the term Integrative Marketing Fusion, or IMF, comes from and the meaning behind it.
So how is this accomplished?
Through honest and direct communication, transparency, respect, empathy, and a true value for each other and the gifts we each have. Internal with colleagues, and externally with customers, prospects, suppliers, and partners.
More to come!
Content marketing is the strategic process of creating content that connects to and engages your target audience, ultimately encouraging them to take action. It can include blogs, social media posts, white papers, emails, videos, web content and more.
On Tuesday, November 15, the Lone Oak Volunteer Fire Department will unveil their new medical response vehicle to the public. This new customized Ford F-350 comes as a generous gift from an anonymous resident and will replace the department’s current 2006 vehicle.
