John R. Kowalski Integrative Marketing Fusion

17 Great Digital Marketing Campaigns & Ideas to Check Out

In a world that is increasingly online and interconnected, b2b businesses of all sizes are turning towards digital marketing strategies to reach new customers and grow their brands. With the right strategy, you can start to see positive results quickly and efficiently without breaking your budget.

Reflections on 2022 & Looking Forward to 2023

2022 has been a great year. It seems like just yesterday we were ringing in the New Year, and now here we are, on the brink of another one. So much has happened in the past twelve months; it’s hard to know where to start. In this blog post, I want to reflect on some of the biggest moments of 2022, and looking forward to 2023.

[Book Review] Influence: The Psychology of Persuasion

Persuasion and influence are two of the most important skills any marketer can have. After all, what is marketing if not the ability to get people to take action? In his book Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. reveals the secrets to persuasion and influence. In this book, he discusses eight different segments of persuasion, with examples, research, and insights for digital businesses.

Marketing Trends to Embrace Moving into 2023

This article provides insight into the latest marketing trends and how they can help businesses stay ahead of their competition. It covers topics such as personalization, brand identities, virtual reality, chatbots, voice search and more. Learn how your company can utilize these tools to optimize content for better customer engagement and experiences, which will lead to brand loyalty and improved ROI.

[Book Review] Spin Sucks: Communication and Reputation Management in the Digital Age

If you’re looking for a PR and communication strategy guide that is updated for the digital age, then look no further than Spin Sucks. Gini Dietrich provides an insightful and comprehensive overview of how to manage your reputation and communicate effectively in today’s online world. Whether you’re just starting in PR or you’re a seasoned pro, this book is a must-read.