Multi channel (or multichannel) marketing is an approach to reaching potential customers and creating conversions through the use of multiple marketing channels. By using multichannel strategies, businesses can target customers across a variety of different marketing efforts, such as email, direct mail, social media, text message, search engine optimization (SEO), and more.
Ever have one of those days? Of course you have. Mine was yesterday. Projects and requests coming in via a fire hose.
The article How to Cultivate Emotional Intelligence as a Strategic Leader highlights key elements of the Integrative Marketing Fusion model.
Marketers, business owners, and business leaders are always looking for new ways to engage their audiences. And one of the most effective ways to do that is through B2B marketing storytelling. By crafting engaging stories, you can grab attention, build rapport, and inspire your audience to take action.
This looks at B2B integrated marketing campaigns, best practices, and offers examples to increase customer engagement and ROI.
A green screen can be used to produce marketing videos. It helps apply a digital backdrop to create the illusion of a separate environment.
Discover the most effective marketing tactics and strategies to reach your target audience. From display advertising and content marketing to email campaigns and influencer marketing, there are more than 41 digital and conventional methods of promotion available. We’ve compiled a comprehensive list of techniques designed to boost engagement with potential customers, including social media platforms, SEO tactics, and more.
My current reading list/book pile. Typically I have more marketing, branding, strategy, B2B related books than those of other interests.
In a world that is increasingly online and interconnected, b2b businesses of all sizes are turning towards digital marketing strategies to reach new customers and grow their brands. With the right strategy, you can start to see positive results quickly and efficiently without breaking your budget.
There’s a reason why one-third of marketers send emails every week – email marketing is one of the most effective marketing tools.
